A signature talk on why financial plans fail — and the shift that makes them finally stick.
Most financial talks teach people what to do with money. This one teaches them how to lead their financial lives — the mindset, the self-trust, and the values-based decisions that make lasting change actually possible.
Presented by Adell Simmons, AFC® — financial counselor, educator, and creator of the Financial Leadership by Design™ methodology. Over 20 years of experience turning one of life’s most avoided conversations into one of its most transformative ones.
Format: Lunch-and-learn style talk with an interactive audience activity and reflection moment
Length: 30–45 minutes (fits a standard lunch-and-learn slot, including time for Q&A)
Audience: Couples, professionals, and general adult audiences
Ideal settings: Company lunch-and-learns, conferences, keynote slots, community organizations, women's groups, church or faith-based groups, association meetings
Group size: Flexible — works for groups of 10 to 200+
Materials: Provided for all attendees — no prep required from the host
Fee: Contact for pricing — community and nonprofit rates available
Most people know they should be doing better with money. They've downloaded the apps, read the articles, made the budgets. And then life happens, the budget gets abandoned, and the shame spiral starts over.
This talk starts from a different premise: the problem was never the spreadsheet. Managing money well isn't a knowledge problem — it's a leadership problem. Most people are financial followers — reacting to bills, to fear, to rules they inherited or made themselves and never revisited. This talk introduces a different path: becoming a financial leader — someone who designs a plan around their own values, and has the confidence to adjust it when life changes.
Through story, reflection, and a live values-based exercise, the audience doesn't just hear this idea — they experience a small piece of it in the room. They leave with a new way of seeing their own financial life, and a felt sense of what it means to lead it instead of just manage it.
Audience members will walk away with:
A clear framework for understanding why financial plans fail — even for smart, capable people
The distinction between being a financial follower and a financial leader, and which one they've been living out
A first-hand experience connecting their spending to their actual values
A concrete, felt sense of what alignment between money and values feels like
An invitation to go deeper — building a full plan designed around their own life
Money is one of the top sources of conflict in relationships — often not because of the numbers, but because two people carry two different money stories into the same household. This talk gives couples a shared language for talking about money that isn't about who's "right," but about aligning around shared values and building a plan neither partner has to fight to stick to.
Anyone who has ever felt behind, stuck, or ashamed about money — regardless of income or career stage. The follower-to-leader reframe works whether someone is just starting out or already financially comfortable but still not at peace with money.
Companies, associations, and community or faith-based groups looking for a fresh, non-shaming way to open up conversations about financial wellness — without a sales pitch disguised as content.
Teach budgeting rules
Focus on numbers and tactics
Send people home with a plan
Make people feel behind
Speak to what people should do
Reveals the mindset behind the rules
Addresses values, identity, and self-trust
Sends people home with a shift in perspective
Helps people feel capable
Speaks to who people can become
“Adell was not only knowledgeable, but kind, patient, and funny. She took time to understand my concerns, determine a good path forward, and reassure me that the issue was not as daunting as I thought.” — Military OneSource Client
“Adell was amazing… She was very knowledgeable and helped build me back up with confidence to complete my goals but at the same time challenged me which got me motivated. I would definitely recommend her to anyone needing financial guidance and help.” — Military OneSource Client
Adell Simmons, AFC® is a financial counselor, educator, and coach with over 20 years of experience helping individuals and couples build a healthy, confident relationship with money. She holds a Bachelor’s degree in Family Finance from Utah State University and the AFC® (Accredited Financial Counselor) designation, and is the creator of the Financial Leadership by Design™ methodology.
Adell has worked with high school students, military families, and adults navigating some of life’s biggest financial transitions. She is known for making financial conversations feel human, non-judgmental, and genuinely useful — and for leaving audiences with something they can actually use the next day. She is based in Virginia and works with clients and organizations nationwide.
Ready to bring this to your audience?
Whether you’re planning a premarital program, a company financial wellness event, a community workshop, or a conference session — I’d love to talk about what’s possible.
Community and nonprofit rates available. Happy to discuss custom formats for your specific audience.